Android Guidelines

Always include a TM symbol on the first or most prominent instance of Google Play™ in text.

When referring to the mobile experience, use "Google Play" unless the text is clearly instructional for the user. For example, a marketing headline might read "Download our games on Google Play™," but instructional text would read "Download our games using the Google Play™ store app."

Any use of the Google Play name or icon needs to include this attribution in your communication:

Google Play is a trademark of Google Inc.

You may use the Google Play store icon, but you may not modify it.

As mentioned above, when referring to the Google Play store app in copy, use the full name: "Google Play store." However, when labeling the Google Play store icon directly, it's OK to use "Play Store" alone to accurately reflect the icon label as it appears on a device.

The "Get it on Google Play" and "Android App on Google Play" logos are badges that you can use on your website and promotional materials, to point to your products on Google Play.

• Don't modify the color, proportions, spacing, or any other aspect of the badge image.
• When used alongside logos for other application marketplaces, the Google Play logo should be of equal or greater size.

When used online, the badge should link to either:

• A list of products published by you, for example:
    http://play.google.com/store/search?q=publisherName
• A specific app product details page within Google Play, for example:
    http://play.google.com/store/apps/details?id=packageName