App Store Badge
Badge artwork is provided in .SVG format for web or onscreen communications and .EPS format for use in printed materials. The .SVG scalable vector graphic format is high resolution art and is preferred for onscreen communications including web pages. Use only the artwork provided here. Never create your own App Store badge or alter the artwork in any way.
Please visit the Link Generator page to build your personal badge - http://linkmaker.itunes.apple.com/us/.
Apple Product Images
To display your app on Apple products, use the product images provided. Vertical and horizontal images are provided for each approved product color. Overlapping product images are provided for presentation of multiple Apple products on a single layout. The screen on the Apple product is blank so that you can display your app in the screen area.
Working with the Image Files
Select the Apple product image that best fits your layout and open the file in Adobe Photoshop. It can be saved for screen or print use.
To insert your product screen in the blank screen area, double-click the icon in the "Open to Update Screen" layer (a Smart Object layer). Open the "Replace Contents to Update Screen" nested layer and place the artwork for your app screen in the window. Save it and close the window. Do not alter the locked "Product Image and Shadow" layer. The RGB file can be exported or saved for the web. It can be converted to CMYK color mode and saved in .psd or .tiff format for use in print layouts. If you are using the files for printed materials, you must place a screen image in the file that is of sufficiently high resolution (at least 4x screen resolution).
Image Use
The Apple product images of iPad, iPhone, and iPod touch can be used only to promote your app available on the App Store. Feature only products for which your app is currently developed. Do not use the iPhone 6 or iPhone 6 Plus, iPhone 5s or iPhone 5c and iPod touch (5th generation) product images if your app is not designed to display on the screen size and resolution of these products. For example, do not feature iPhone 5s unless your app displays at 326 pixels per inch at 1136-by-640 resolution. If you are promoting an app that is supported only by previous product versions, send email to appstoremarketing@apple.com to request the correct product image.
- Always use the latest-generation Apple-provided product images.
- Do not display an Apple product with a blank screen.
- Do not display an Apple product on a cluttered background.
App Store Icon
Use the App Store icon only when displaying a lineup of media icons with a similar shape and size. Do not use the App Store icon instead of the Download on the App Store badge in marketing communications, even when layout space is limited. Never use the Apple logo alone on any communication.
For online communications, embed the link to your app product page or publisher page in the App Store icon.
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